Brickell Digital scales Lead-Gen using Agents
Interviewee
Luke Didriksen
Company: Brickell Digital
Industry: Design & Development / AI Consulting
Sector: SMB
Application: Lead Collection, Lead Scoring, Sales Process Automation
Brickell Digital scales Lead-Gen using Agents
Efficiency Gains
Luke Didriksen (Brickell Digital) - YouTube
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CrewAI has successfully increased the amount of qualified leads by over 80%.
Challenge
Brickell Digital relied almost entirely on referrals, leaving its small sales team without a repeatable method to discover and qualify new business. Manual prospecting could not scale with the company’s growth ambitions.
CrewAI offered a lightweight, flexible agent framework that plugged into Brickell’s unique data flows and automated prospect research without adding staff.
Using CrewAI, Brickell Digital built an autonomous agent that scrapes fundraising databases and VC networks, scores prospects against an ideal customer profile, and generates design‑audit insights plus competitive analyses for sales calls.
The agent lifted qualified‑lead volume by 80%, improved close rates through richer call preparation, and freed the lean sales team to focus on high‑value conversations—supporting overall growth from three to fourteen employees.
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